Ad Optimization plugin for Revive Adserver is developed to automatically adjust ad priority based on real-time performance data of ads. The campaign setting from the adserver will be fetched through an API in the plugin. best performing ads are identified by the plugin and this improves the revenue stream of ad campaigns.

Ad Optimization

While running ad campaigns there will certain ads that will perform better those other ads. Those types of ads generate more revenue than other ads in the campaign.

•   Some ads generate more revenue, more clicks, more conversions, a higher click-through ratio, or a higher conversion ratio.

•   The plugin identifies the better performing ad and those ads more often. It increases

•   Using this feature, you can choose to display the better performing ads more often. ROI for better ads and red flags the poor performing ads.

•   Identified poor performing ads can be revised, improved, or deactivated.  

•   Ad Optimization plugin automatically adjusts the ad priority based on real-time ad performance data.

 Optimization Algorithm

Improve yield from a variety of ads and the ad metrics will be based on clicks, conversions, click-through ratios or conversion ratios.

•   The plugin implements an advanced algorithm that precisely evaluates the ad performance and the evaluation will be carried out every five to ten minutes.

•   The plugin performs many fine-tuning operations behind the scene, but to help explain how it works, in its most basic form, it breaks your ad pool into 3 groups: good performance, poor performance, and average performance.

•   The good performing ads get higher ad priorities and the opposite situation happens to the poor performing ads. The average ads stay relatively the same while waiting for more data to be evaluated.

 How to perform A/B split testing for ad variations?

•   To test different variations of the same ad, create new individual ads and link them to the same zone. You can compare their performance of each ad.

•   For example, ad A1 and ad A2 both link to the same zone Z1.

 Optimization Settings

Revenue

Certain Ads generate more revenue when compared with other ads during the same period. The ad bid rate, which has been configured in the Adserver platform. Following is the setting that is available for implementing restrictions in the campaign setting. 
CPM: cost per 1000 / impressions
CPC: cost per click
CPA: cost per conversion/transaction

Click
Ads with more clicks than other ads in the same period

CTR
Ads with a higher CTR than other ads in the same period

Conversion
Ads with more conversions than other ads in the same period

Conversion Rate
Ads with a higher conversion ratio than other ads in the same period

None
No optimization will be performed on this ad. This is the default setting of Product

The result is only as good as the input data. An accurate and up-to-date optimization requires a continuous stream of input data. With our algorithm, the adjustment of ad priorities is a responsive and smooth process. The ad optimization feature takes into account all the data that an ad has when it is served across all zones. Thus, it is a holistic approach. Optimization is done for the ad, based on its whole performance in all zones that it is linked to, not just within any specific zone.

Plugin benefits

•   Improved ad performance.

•   Increased revenue and better ad metrics.

•   Better creative reach and brand awareness.

•   Automated process to set ad priority.

•   Advance algorithm to enhance creative impact.

$500.00

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