The SSP Plugin (OpenRTB API) plugin for revive ad server is used to display ads from ad exchange. It supports the display, mobile and video ads with standard IAB format.

What is SSP?

The SSP is abbreviated as supply side platform, it is a blooming technology used by many publishers to create their advertising space. The supply side platform is offered by many companies which are related to inventory management services. For example ad meld a part of Google’s double click ad exchange, uses the same functionality and it is also used by other platforms like openx and pubmatic.

Uses of SSP

The SSP allows its users to access programmatic selling in ad exchange and it also provides optimization in ad revenue and ad selling costs. Using SSP in ad inventory, the publisher can able to sell the impressions at the highest bid rate and can access a wide range of advertisers in the network.

Benefits of open RTB

• The publisher can get highest CPM rate with the help of this plugin.


• The plugin offers cost-effective bidding for buyers. Restrictions for advertiser and publisher are enforced by this plugin.


• The open RTB can be easily integrated with SSP or DSP plugin, if the system already has openRTB set up.


• The ad formats supported by this plugin are Display, video and mobile ads (ad formats are supported based on the integrated ad exchange)

SSP plug-in used to connect multiple demand partners or ad exchanges to deliver the highest bid campaign ad. Bidding type defined for each zone type as public/private and Both.

•Private

Deliver only Internal advertiser campaign ads which campaign is highest bid campaign

•Public

Send bid request to associated demand partners and collect the bid response and deliver the highest bid campaign ad

•Both

Deliver the Internal and external campaign ads based on priority settings

SSP plug-in support for Open RTB 2.4 and backward compatibility with previous versions. It supports for Display and Mobile Banners. SSP plugin used to send all possible values in bid request to demand partners and all open RTB parameters available in the zone configuration. Publisher or Manager can define the open RTB parameters with required inputs.

House Ads

In the case of no internal or external demand partner ads deliver the house ads instead and it won't have any pricing. It is like a home campaign.

Pass back Tag

In case of No internal/external/house campaign ads deliver the Pass back tag which is configured in zone level.

Characteristics of this plugin

• The plugin connects multiple RTB buyers into the ad network.


• The plugin follows IAB and open RTB standards.


• The plugin follows RTB bidding methodologies with first / second bid auction.


• The plugin synchronizes RTB buyers and ad server with win notification.


• The plugin distinguishes the request and response of RTB buyers and ad server.


• The plugin is fully object oriented and supports video, display, and mobile ads.

IAB objects supported by this plugin

• Impression Object


• Bid Request/Response Object


• Banner Object


• Site Object


• App Object


• Content Object


• Device Object


• User Object


• Publisher Object


• Producer Object


• Geo Object


• Data Object


• Segment Object

Ad formats supported

•Image Banners

•Text Banners

Bid win notice

Once demand partner won the bid request, plug-in post back the win notices URL along with respective macro replacement.

Macro Names

•${AUCTION_PRICE}                -     Price of demand partner

•${AUCTION_ID}                       -     Bid response id of  SSP plugin[internal tracking]

•${AUCTION_BID_ID}               -     Seat bid id of bid request

•${AUCTION_IMP_ID}               -     Impression id of bid request

•${AUCTION_SEAT_ID}            -     Bid response id of demand partner

•${AUCTION_AD_ID}                -      Ad id of demand partner

•${AUCTION_CURRENCY}      -      USD

$1,799.00

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