RTB suite for Revive Adserver offers fast, efficient and feature-rich online advertising to publishers, advertisers, and networks as a complete product. The plugin is designed with all the advanced requirements including; DSP, SSP, Header Bidding and Bidder Adaptor. Engineered with advanced technology the suite is designed to improve revenue and other key metrics across the digital space providing advertising solutions. Advanced and latest technologies are implemented in RTB and Header Bidding and provide better reporting features that is guaranteed to deliver better results and insights into the digital spectrum. The RTB suite can manage direct publishers by connecting them on choosing the options with direct campaigns, RTB DSPs and it also offers header bidding components via Prebid.Js. Direct Advertisers can connect by choosing the options of direct publishers, RTB SSP's.

Demand Side Platform (DSP)
DSP connects advertisers with the ad exchange where publishers sell their ad inventories. It benefits the users by providing automated ad pricing and ad placement. The benefit of DSP is the price of the inventory is selected automatically and the ad placement will occur without manual interference.

Seller side Platform (SSP)
Once the publisher selects to go with SSP, SSP then sends bid request to associated demand platforms of publishers to fill the ad space. SSP will receive bid response from the connected demand platform then selects the highest bid rate banner and send the win notice to demand platform. If there is no response within timeframe, then bid response gets ignored and the internal advertiser ad or the in-house ad gets displayed. Publishers can sell and manage the display, video or native ad inventory on desktop and mobile web & app through the SSP’s.

Header Bidding
Publisher partners with a third-party header bidding provider and implements the JavaScript code in the header of each page. Code allows the header bidding partner to participate in every bidding auction on the site. So, advertisers have more opportunity to bid on impressions and increase completion for publishers. Highest bid from the header bidding partner is sent directly into the publisher’s ad server. Header bidding partners can compete with all other demand’s sources including internal and direct buy sources from the publisher. Highest bidding’s creative is displayed and the publisher can be confident that they have received the optimal revenue for their ad space.

 Plugin Highlights

Admin and Network Features
•   Self-Signup Direct Advertiser / Publisher Interface and admin can approve/reject/delete the user.
•   Role-based admin accounts 
•   Management consoles for all aspects of operation
•   Prepaid and Post-paid billing system with PayPal payment gateway 

Interfaces
•   Ad Campaign Manager (Direct / Programmatic / Houseads)
•   Display, Native, Video Ad formats, Audio Ads
•   3rd Party JS tag support
•   VAST (2.0 to 4.1) / VPAID support
•   DEAL IDs/PMP Support
•   Passback/Fallback tag
•   Bidder endpoints for SSPs (OpenRTB 2.5 supported) 
•   Direct JS / Async tag support 

Targeting
•   Geo-location (Cities and Zip Code Level)
•   Domain Whitelisting
•   Real-time Contextual Targeting (Keyword)
•   User Language
•   IDFA (Device IDs, Advertising IDs) for Mobile
•   Device Types
•   OS Version
•   Day Parting 

Integrations
•   Support Third-party integrations with the SSPs, Exchanges and DSPs
•   Exchange Integrations: openRTB Platforms
•   Connect Direct Publishers via Header Bidding or Tags
•   Prebid.JS
•   Prebid Server compatible
•   Prebid Adapter Aliases to your Company Name 

Multi-level drill down reports
•   Fast Multidimensional Reporting
•   Header Bidding Analytics (Bidder Report / GeoStats / OS Reports)

Video ads tracking
Tracking event start, 25% completed, 50%completed, 75%completed, create view, Skip, Mute, Unmute, accept invitation, Linear, Collapse, expand supported, etc.,

Audio ads tracking and reporting
Tracking event start, 25% completed, 50%completed, 75%completed, Completed, Skip, mute un mute, etc.,

•   DSP Buyer Reports
•   DSP Reports (Request / Response / Won Bid / Won Request) 
•   DSP Country
•   DSP Device
•   DSP Site

Advanced DSP Report
•   OS / Country / Domain / Language / IP / User Agent / User Gender
•   Device Reports (Type / Brand / Model)
•   DSP Statistics (Bid Request / Bid Response / Won Response / Advertiser Bid / Won Price)
•   Prebid.js Analytics reporting (Stats adapter)
•   Passback / Fallback tag Statistics